Marketing

Market layout
 
Company to end products to create a brand, in the middle of raw material products and a large-scale marketing strategy to develop the international and domestic markets, the establishment of a line on the line O2O full network coverage of marketing network.

♦ Offline established in east China, north China, south China, northwest, southwest, northeast six offices,Through the distribution and retail model has covered 27 provinces and regions of the country's key markets.Products into the carrefour、rt-mart、CR Vanguard、tesco、auchan、wumart、hualian、yonghui、e-mart  large chain system and local large stores across the country,"Xinqidian" has become the largest and highest market share, the terminal to see the goods with the highest rate of linseed oil brand.

♦ Company has in tmall, Jingdong Mall, No.1 store ranking third party platform or vertical business for many years, has accumulated rich experience in business operations.The company planning to build electric business platform, realize the Internet transformation of traditional enterprise.

♦ company has also developed a television shopping and other special channels, through the channel horizontal expansion and vertical excavation, to ensure the company's business continued rapid development.
 
♦ Company of raw materials business mainly through Alibaba integrity, through foreign trade and made in China, and other B2B business platform will be products of the company are sold raw materials at home and abroad customers, has become Asia's largest high content of alpha linolenic acid first supplier, the market share of more than 90%, products are exported to in Europe, the United States, Japan, Malaysia and other more than 30 countries and regions.
 


 

Brand building
 
The company has a professional marketing planning and channel management capabilities marketing team.Over the years, through the media company and all kinds of cooperation and carry out various forms of terminal activities, category and brand promotion, popularization of nutrition knowledge of flax seed oil, healthy culture of communication "xinqidian" brand, the cumulative investment in the market of nearly 100 million yuan,"xinqidian" market visibility and reputation are the first of the industry.

Cooperation with the media